I’ve spent 25 years selling other people’s products. I’m pretty good at it.
But I’ve never built my own thing. Never shipped a product. Never had a customer pay me directly for something I made.
That changes now.
why now
A few things happened at once:
I watched a guy build a simple wrapper around an open source tool and hit $29k/month in 30 days. The tool wasn’t complex. The code wasn’t clever. He just found a pain point and made it go away.
Meanwhile, AI agents can now write most of the boring code that used to take weeks. The bottleneck isn’t building anymore — it’s picking the right thing to build.
And I realised I’ve been picking wrong things for years. Over-scoping. Over-thinking. Never shipping.
what I’m doing
I’m going to find a real problem, build a simple tool that solves it, and charge money for it. No venture funding. No team. Just me, an AI assistant, and a bias toward shipping.
I’ll write about the whole thing here — what I try, what works, what doesn’t, and the actual numbers.
why you should care
You probably shouldn’t. But if you’re also a “I should really build something” person who’s been saying that for years — maybe watching someone actually do it (or fail trying) is useful.
Let’s find out.